Inside the Briefcase

FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

Data Centers Tighten Energy Belts

November 4, 2010 No Comments

New green initiatives are pushing data center companies in the European Union to take the lead in developing environmentally friendly technology.

Bernard Geoghegan, head of international operations at Digital Realty Trust, or D.R.T., one of the biggest data center groups in the world, said that although the environmental reputation his company had gained in Europe was originally driven by financial considerations, customers had since become acutely aware of the importance of going green, both for ethical and financial reasons.

For D.R.T., evidence of the value of the new emphasis on environmental concerns is visible in customer demand for its recently introduced PowerVu technology. With this new tool, data center machines are fitted with an energy-measuring device, allowing their operators to view the exact power usage effectiveness of each machine in the data center at a glance. Power usage effectiveness is a gauge of how much of the electricity consumed in a data center actually goes toward operating the computers.

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