Inside the Briefcase

The 5 Most Common Application Bottlenecks

The 5 Most Common Application Bottlenecks

Application bottlenecks can lead an otherwise functional computer or...

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

Transformation on a Global Scale

Transformation on a Global Scale

Necessity may be the mother of invention, but it’s...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

Delivering Inspiring Customer Interactions takes More than CRM

April 27, 2012 No Comments

SOURCE: Forbes

Those of you who know my evangelistic tendencies vis a vis CRM solutions may be shocked at the title of this week’s blog. What? Could Leaper be suggesting that CRM is not in itself the be-all and end-all?

No, it’s not. I rather like to think of CRM as the embrace-all, the make-sense-of-all. It’s a tool for bringing together both the standing pools and rushing streams of data and enabling you to see and seize the opportunities that occur in so many places and at so many often overlooked moments.

Click here to read more of this blog post by Anthony Leaper

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