Inside the Briefcase

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

Inside the Play Business: The Influence of JavaScript in Android Applications

Inside the Play Business: The Influence of JavaScript in Android Applications

The mobile gaming industry is one of the most...

How Technology Continues to Change the Health Sector

How Technology Continues to Change the Health Sector

Thanks to the latest health care technologies, more people...

Different Strokes: Sharpening CRM Strategies for Specific Mobile Segments

December 28, 2010 No Comments

Not all mobile phone and services customers want the same things. Some want smartphones with full Internet and app capabilities; others desire only a basic phone with voice and SMS features. Service providers must identify these customer groups and market to them accordingly, using the channels and methods each segment will be most comfortable with.

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MOBILE, SOCIAL BUSINESS

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