Inside the Briefcase

How to Transform Your Website into a Lead Generating Machine

How to Transform Your Website into a Lead Generating Machine

Responsive customer service has become of special importance, as...

Ironclad SaaS Security for Cloud-Forward Enterprises

Ironclad SaaS Security for Cloud-Forward Enterprises

The 2015 Anthem data breach was the result of...

The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media...

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

8,434 adults were surveyed to gauge consumer awareness of...

FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Different Strokes: Sharpening CRM Strategies for Specific Mobile Segments

December 28, 2010 No Comments

Not all mobile phone and services customers want the same things. Some want smartphones with full Internet and app capabilities; others desire only a basic phone with voice and SMS features. Service providers must identify these customer groups and market to them accordingly, using the channels and methods each segment will be most comfortable with.

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MOBILE, SOCIAL BUSINESS

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