Doing CRM Right Means Staying in Discovery Mode

January 13, 2011 No Comments

The reality, in a great many cases, is not that the technology is not working — it’s the thinking that’s not working. Going out and buying a new solution is an easy out. Stepping back, understanding the new issues your business faces and then mapping those features to your existing solution requires more mental effort, but it’s cheaper and more effective in the long run.

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