Inside the Briefcase

The 5 Most Common Application Bottlenecks

The 5 Most Common Application Bottlenecks

Application bottlenecks can lead an otherwise functional computer or...

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

Transformation on a Global Scale

Transformation on a Global Scale

Necessity may be the mother of invention, but it’s...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

Doing CRM Right Means Staying in Discovery Mode

January 13, 2011 No Comments

The reality, in a great many cases, is not that the technology is not working — it’s the thinking that’s not working. Going out and buying a new solution is an easy out. Stepping back, understanding the new issues your business faces and then mapping those features to your existing solution requires more mental effort, but it’s cheaper and more effective in the long run.

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