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60% of Enterprise IT Customers Increased Spend on Cloud Services in 2012

May 29, 2013 No Comments


Technology Business Research Inc. data shows that 60% of enterprise IT customers increased spend on cloud professional services last year. The new urgency of customers to adopt cloud via relationships with professional services companies has prompted TBR to expand its cloud portfolio to include semiannual reports of nine IT services companies, a managed private and professional services cloud benchmark, and a cloud professional services research track that further examines cloud market strategies.

Professional Services Practice Analyst Cassandra Mooshian believes this portfolio expansion is crucial to vendor success. “As the cloud market evolves and matures, and more vendors and solutions enter the market, customers will increasingly require cloud consulting and advisory services to determine best-fit cloud solutions and environments to meet their business and IT needs.”

These new reports utilize TBR’s unique metrics analysis methodology to benchmark IT services companies offering cloud-related consulting, systems integration and application development. The portfolio additions will join coverage of providers such as Accenture, IBM and Microsoft, and will provide quantitative and qualitative information around cloud revenue, margin and efficiency of Atos, Cognizant, Deloitte, Fujitsu, Infosys, SAP, TCS, Wipro and Workday. This information will be crucial to customers evaluating cloud provider capabilities, competencies and strategies, as well as firms competing against these providers, and software vendors seeking partnerships to expand their market share.

The Managed Private Cloud And Professional Services Benchmark compares and analyzes the strategies, results and drivers of key vendors in the cloud segment, including managed private cloud (segmented by Business Process as a Service, Software as a Service, Platform as a Service and Infrastructure as a Service) and Cloud Professional Services (segmented by cloud consulting, cloud systems integration and cloud ADM). This detailed report evaluates 29 cloud vendors across the listed service lines, identifying growth leaders and laggards, revenue leaders and laggards, and total market size estimates. TBR’s qualitative and quantitative analysis of these vendors is constructed from three separate but corollary facets of research: individual vendor analysis; benchmarks of key cloud segments; and cloud customer budgeting, migration and vendor assessments that will be incorporated in the vendor and market estimates. This benchmark will provide a baseline for performance comparison in the private cloud and cloud professional services space, where vendors can contrast their performance and strategies against other leading vendors.

Additionally, TBR’s cloud professional services research track provides a holistic look into customer buying behavior and will leverage primary research with cloud customers and prospects to uncover trends motivating customer to buy, their perceptions of the vendor options and assessments of solution offerings. This portfolio component provides an unbiased perspective vendors can use to more effectively position themselves with their prospects, ultimately closing more deals.

This new research is available now, along with the existing cloud portfolio products. These products include profiles of Accenture, Amazon Web Services, Capgemini, CSC, Dell, Google, HP, IBM, Microsoft, Oracle, Rackspace,, ServiceNow and Verizon. TBR also publishes a Public Cloud Market Landscape that ranks public cloud vendors by performance metrics, and a Private Cloud Migration report and a Hybrid Cloud Migration report to understand customer behavior, and vendor perception and assessment in private and hybrid cloud markets, respectively. This bundle of reports identifies opportunity and enables vendors to align their solutions with customer needs and purchasing criteria.

For more information please contact Alison Crawford, senior marketing manager, at or 603-758-1838, or James McIlroy, vice president of Sales, at or 603-758-1813.


Technology Business Research Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, networking equipment, wireless, portal and professional services vendors. Serving a global clientele, TBR provides timely and accurate market research and business intelligence in a format that is uniquely tailored to clients’ needs. TBR analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis.

TBR has been empowering corporate decision makers since 1996. For more information please visit



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