Expanding Business Analytics: Supporting all Information Workers

January 10, 2012 No Comments

Available On-Demand


Every business is demanding better business outcomes, and everyone is expected to contribute. Departmental leaders may be asked to justify resources and explain how each role and investment contributes to the top or bottom line. This pressure means that business is relying on IT for solutions that will allow them to deliver those improved business outcomes. Business Analytics is at the forefront because of the insight it uncovers — insight that can help sales and marketing generate more revenue, help IT and Finance reduce risk and help the entire organization lower costs and improve margins. How can you support more users across the enterprise with more data that is timely accurate and secure?

Business Intelligence is in its third decade of supplying information to enterprise decision-makers. The difference today for those who implement Business Analytics is that everyone in the enterprise is a decision-maker at various points in their work streams. All employees must be considered and need to have appropriate access to the right information to make the best decisions. These users are not all the same; in fact, they can be classified into three distinct categories, each having unique characteristics.

Join IBM and special guest Claudia Imhoff, Ph. D, President of Intelligent Solutions, Inc., to discuss the key characteristics of these three categories of workers, the key Business Analytics capabilities each will need and the deployment options that go along with the technological considerations. All of these are required to create a truly world-class and all-encompassing enterprise Business Analytics and Data Warehousing environment. Join us after the webcast for a live question-and-answer session. The webcast will also be available for replay after the event.

Topics include:

  • Scaling to accommodate increasing volumes of data and a growing number of users
  • Driving intense scrutiny of data
    security policies
  • Simplifying the deployment, maintenance and management of business analytics and data warehousing solutions
  • Meeting today’s aggressive business requirements more easily


Rebecca Wormleighton,
IBM Marketing Manager, Business Analytics, IBM Software Group

Claudia Imhoff,
Ph.D., President of Intelligent Solutions, Inc., Founder of the Boulder BI Brain Trust

Developed for: IT and enterprise architects; IT managers; industry solution analysts and managers
Technical level: Introductory

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