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How to align your visual brand guidelines and create consistently on-brand content

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Gartner Says Content Management Deployments Need User Level Buy-in

March 9, 2011 No Comments

Businesses need to have the support of users from the bottom up, not just from senior level executives, in order to successfully implement enterprise content management (ECM) systems, according to Gartner.

Mark Gilbert, director consulting at Gartner told the Business Process Management Summit in London that more than 40 percent of enterprises do not properly consider process and organisation issues when installing an ECM. This is despite more than a third of organisations (36 percent) spending more than $500,000 (£309,400) on an ECM, according to a recent survey by the analyst.

“Many companies underestimate the issues of installing an enterprise content management system, especially the change management,” said Gilbert.

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