Gartner’s Social CRM(ish) Magic Quadrant: So….August 8, 2011 No Comments
Whether you like it or not, in the world of business, especially technology, but pretty much all business, subject matter experts of varying kinds have a lot of clout (that’s with a “c”, not a “k.”). They could be analysts, journalists,, academicians, consultants. But they are influential – and, regardless of your opinion of their category, they know a lot – or at least there are substantial numbers of individuals who know a lot.
Yet, they are often derided as self-aggrandizing usually by someone else with a different set of self-interests. Are they self-interested? Sure. Everyone is. Are they self-aggrandizing – meaning they are willing to bend the truth to their interests? Some are, some aren’t. As a class are they self-aggrandizing? You can’t possibly answer that except in a glib and probably inaccurate way. The reality is that, all of these influential subject matter experts have self-interest at the heart of what they do and honestly, there is nothing wrong with that, unless it bends the truth.Blogs, Featured Blogs