Gartner’s Social CRM(ish) Magic Quadrant: So….

Whether you like it or not, in the world of business, especially technology, but pretty much all business, subject matter experts of varying kinds have a lot of clout (that’s with a “c”, not a “k.”).  They could be analysts, journalists,, academicians, consultants.  But they are influential – and, regardless of your opinion of their category, they know a lot – or at least there are substantial numbers of individuals who know a lot.

Yet, they are often derided as self-aggrandizing usually by someone else with a different set of self-interests.   Are they self-interested? Sure. Everyone is. Are they self-aggrandizing – meaning they are willing to bend the truth to their interests? Some are, some aren’t. As a class are they self-aggrandizing? You can’t possibly answer that except in a glib and probably inaccurate way. The reality is that, all of these influential subject matter experts have self-interest at the heart of what they do and honestly, there is nothing wrong with that, unless it bends the truth.

Click here to read more of Paul Greenberg’s blog post