Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Gartner’s Social CRM(ish) Magic Quadrant: So….

August 8, 2011 No Comments

Whether you like it or not, in the world of business, especially technology, but pretty much all business, subject matter experts of varying kinds have a lot of clout (that’s with a “c”, not a “k.”).  They could be analysts, journalists,, academicians, consultants.  But they are influential – and, regardless of your opinion of their category, they know a lot – or at least there are substantial numbers of individuals who know a lot.

Yet, they are often derided as self-aggrandizing usually by someone else with a different set of self-interests.   Are they self-interested? Sure. Everyone is. Are they self-aggrandizing – meaning they are willing to bend the truth to their interests? Some are, some aren’t. As a class are they self-aggrandizing? You can’t possibly answer that except in a glib and probably inaccurate way. The reality is that, all of these influential subject matter experts have self-interest at the heart of what they do and honestly, there is nothing wrong with that, unless it bends the truth.

Click here to read more of Paul Greenberg’s blog post

Blogs, Featured Blogs

Leave a Reply

(required)

(required)


ADVERTISEMENT

Gartner Infrastructure


Gartner Application Strategies


IBC 2017

ITBriefcase Comparison Report