Inside the Briefcase

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

8,434 adults were surveyed to gauge consumer awareness of...

FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

How Effective Writing Can Help With Your Campaign

January 8, 2018 No Comments

Featured article by Damian Troy, Independent Technology Author

When it comes to creating a campaign with flare and potential to reach thousands, if not millions, of people, you need to ensure that the writing is effective and relevant for your audience. With the right research and understanding of your target audience, this should be an easy task, right? Well, not always, but we are lucky to be in a world full of technology that can help us to optimise our campaigns into something cutting edge. With an essay writing service available at just the click of a button, for example, we have the ability to create an immaculate piece of writing with ease! For your campaign though, there are several other steps needed for your writing in order to increase effectiveness.

It Adds To Your Organisation’s Professionalism

While spelling and grammar seem like a miniscule issue when formulating an effective piece of writing, both of these formatting elements essentially structure the entirety of your writing – without both, it would be utter nonsense! With technological writing-enhancement platforms such as Grammarly, we are now able to ensure that all of our writing is free from any spelling or grammar mistakes, making our campaign appear professional and high-quality. Think about it – if you saw a huge marketing campaign from Coca Cola, and there advertisement had a huge spelling mistake in it, you’d immediately grant their writers an inarticulate which could potentially tarnish their reputation. To avoid such a big mistake, especially if you know you’re prone to mistakes, always use these useful writing-enhancement platforms.

You Can Build Strong Relationships

People often forget about the use of email marketing alongside other aspects of their campaign, and this method can often be the best one for building relationships with potential customers as well as already-existing ones. Effective writing is therefore essential during your email marketing campaign, and can be made seamless through the use of email marketing templates. Used correctly, this type of digital technology can ensure that every email sent is high in quality, as well as personal to each member in your CRM. For example, these templates are able to substitute in the name and organisation of the person you’re sending it to, addressing them on personal terms and building up your relationship with them, which is crucial to ensure that they interact positively with your campaign.

Targeting Your Audience Becomes Easier

Creating a campaign is all about reaching your primary target audience and allowing your company to receive a larger volume of customers. Therefore, ensuring that your writing is effectively targeting this audience is paramount for the success of your campaign. One of the best ways to enforce this is by studying analytics on a range of different platforms that you have, such as Google AdWords or even statistics that are available on social media channels that you use. This way, find valuable information about your audience’s demographics and core interests, allowing you to tweak your writing style in order to capture their attention.

The Bottom Line – Converts Leads To Customers

Effective content in your campaign is imperative at every stage of your customer’s journey, from when they visit your website (blogs), from when they’ve already bought from your company (email marketing or social media content). However, the bottom line of your campaign is to attract these new prospects, and converting them from leads into customers. With content playing such a huge role in all campaign stages, it is therefore crucial that the writing is effective and tailored to your target audience.

It doesn’t matter whether you’re a start-up business or a respected, worldwide organisation; a campaign is guaranteed to fail without effective writing being incorporated into all stages. With a high accessibility to technology though, you can become immediately aware of who your customers are, as well as ensure that your writing is professional and high-quality, allowing you to writing effectively and make your campaign a success.

About the Author

Damien Troy is an experienced and notable author, who loves taking on new challenges and writing across a huge range of topics -channelling his personal experience and expertise. When Troy isn’t tapping away at his keyboard, creating his latest masterpiece, he can be found exploring new countries and cultures or burying his head in a good book.

Featured Articles

Leave a Reply

(required)

(required)


ADVERTISEMENT

Gartner IT Operations

SuperCharge Your Cloud

American CISO

IBC 2018

ITBriefcase Comparison Report







We have updated our Privacy Policy. Click here to preview.