How Sears Uses Big Data to Get a Handle on Pricing

June 15, 2012 No Comments

Sears is using big data to help set prices – nearly in real time — and move inventory by giving loyalty shoppers customized coupons.

“We’re changing our company to be much more of a real-time digital enterprise,” said Phil Shelley, CTO of Sears Holding Company, Thursday at the Hadoop Summit conference in San Jose.

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