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How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

Inside the Play Business: The Influence of JavaScript in Android Applications

Inside the Play Business: The Influence of JavaScript in Android Applications

The mobile gaming industry is one of the most...

How Technology Continues to Change the Health Sector

How Technology Continues to Change the Health Sector

Thanks to the latest health care technologies, more people...

How the Oil Industry Hangs Off a CRM Platform

July 6, 2011 No Comments

If you are a regular reader, you know that from time to time I write about things that appear to be tangentially related to CRM — at best. My favorite alternative to straight ahead research and reporting on CRM is a strange sounding thing called “peak oil.”

For those of you not familiar with the idea, peak oil refers to a not-so-hypothetical ceiling on how much oil we can coax out of the ground daily. Indirectly, it also refers to the fact that we have not found nearly enough oil to replenish supplies we are consuming, and we never will. There’s only so much of it. While there is undoubtedly oil left in the ground to be exploited, there isn’t enough in part because global demand and consumption keeps rising. That leaves a gap that now goes unfilled daily.

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