How the Oil Industry Hangs Off a CRM Platform

If you are a regular reader, you know that from time to time I write about things that appear to be tangentially related to CRM — at best. My favorite alternative to straight ahead research and reporting on CRM is a strange sounding thing called “peak oil.”

For those of you not familiar with the idea, peak oil refers to a not-so-hypothetical ceiling on how much oil we can coax out of the ground daily. Indirectly, it also refers to the fact that we have not found nearly enough oil to replenish supplies we are consuming, and we never will. There’s only so much of it. While there is undoubtedly oil left in the ground to be exploited, there isn’t enough in part because global demand and consumption keeps rising. That leaves a gap that now goes unfilled daily.

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