Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

How to Leverage Social Media for Public Relations Success

November 8, 2010 No Comments

Without a doubt, the web and social media are making it easier for businesses to communicate with their publics.

As a result, social media and inbound marketing strategies and tools are making it easier for PR professionals to connect and build relationships with influencers, generate media coverage, and communicate their messages to customers, prospects and other valued constituents.

Download the 28-page ebook to learn more about how you can infuse social media into your PR efforts for maximum results. Topics include:

  • How to connect & build relationships with the media, bloggers and influencers
  • How to create an effective news release, social media newsroom, and company blog
  • The importance of social media monitoring and participation
  • How to use social media to facilitate customer and employee relations and improve brand sentiment
  • How to measure the ROI of public relations

Click here to learn more about this free ebook!

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