Inside the Briefcase

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

Inside the Play Business: The Influence of JavaScript in Android Applications

Inside the Play Business: The Influence of JavaScript in Android Applications

The mobile gaming industry is one of the most...

How Technology Continues to Change the Health Sector

How Technology Continues to Change the Health Sector

Thanks to the latest health care technologies, more people...

IBM Focuses on Business Analytics

January 4, 2011 No Comments

SOURCE:  IBM

Technology giant IBM today said it is focusing on business analytics and access management segments to strengthen its portfolio in the country.

The company, which is traditionally known for its hardware and servers, provides platform to software companies to develop software like business analytics and access management. The segment contributes about 25 per cent to the global revenues.

“Our acquisition of Cognos has helped us strengthen the business analytics capability. Currently, the adoption of such solution is low in India , but we expect to grow fast in the coming months and there are a lot of opportunities that we see,” IBM India/South Asia Director (Software Group) Pradeep Nair said.

IBM had acquired Canada-based Cognos in 2008 to strengthen its portfolio in areas like information integration, content and data management, and business consulting services.

The company is targeting verticals like banking, insurance and telecom for its business analytics software platform.

“For example, banks can use analytics software to go through their customer profiles and then cross-sell other products that they have. It not only brings in business, but also increases effective utilisation of existing data,” he said.

Read More

DATA and ANALYTICS , News

Leave a Reply

(required)

(required)


ADVERTISEMENT

UC Expo

SSOW

sptechcon

ITBriefcase Comparison Report