Inside the Briefcase

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

IBM Focuses on Business Analytics

January 4, 2011 No Comments

SOURCE:  IBM

Technology giant IBM today said it is focusing on business analytics and access management segments to strengthen its portfolio in the country.

The company, which is traditionally known for its hardware and servers, provides platform to software companies to develop software like business analytics and access management. The segment contributes about 25 per cent to the global revenues.

“Our acquisition of Cognos has helped us strengthen the business analytics capability. Currently, the adoption of such solution is low in India , but we expect to grow fast in the coming months and there are a lot of opportunities that we see,” IBM India/South Asia Director (Software Group) Pradeep Nair said.

IBM had acquired Canada-based Cognos in 2008 to strengthen its portfolio in areas like information integration, content and data management, and business consulting services.

The company is targeting verticals like banking, insurance and telecom for its business analytics software platform.

“For example, banks can use analytics software to go through their customer profiles and then cross-sell other products that they have. It not only brings in business, but also increases effective utilisation of existing data,” he said.

Read More

DATA and ANALYTICS , News

Leave a Reply

(required)

(required)


ADVERTISEMENT

Gartner Infrastructure


Gartner Application Strategies


IBC 2017

ITBriefcase Comparison Report