Implementing next-generation CRM to drive business growth

August 24, 2011 No Comments


Spending on customer relationship management (CRM) software is expected to see the largest increase of all the application software markets worldwide in 2011, according to a survey by analyst group Gartner.

Overall, the poll revealed that 31 per cent of respondents expect an increase in application software spending in 2011. The report predicts that the CRM market will recover as buyer confidence returns and as businesses begin refocusing on growing revenue as opposed to just reducing costs.

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