Is Internet Tracking Worth the Headache?

December 29, 2010 No Comments

Advertisers have a major stake in any action that might be taken to curb online tracking. The type of advertising that results from the practice — called “behavioral targeting” — reportedly generates more than $1 billion for the industry each year. But with consumers strongly opposed and regulators considering restrictions that could be a nightmare for the industry, is it worth the trouble?

Read More…

APPLICATION INTEGRATION

Leave a Reply

(required)

(required)


ADVERTISEMENT

UC Expo" width="250" height="250" alt="UC Expo">

SSOW

sptechcon

ITBriefcase Comparison Report