Is Internet Tracking Worth the Headache?

December 29, 2010 No Comments

Advertisers have a major stake in any action that might be taken to curb online tracking. The type of advertising that results from the practice — called “behavioral targeting” — reportedly generates more than $1 billion for the industry each year. But with consumers strongly opposed and regulators considering restrictions that could be a nightmare for the industry, is it worth the trouble?

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