Inside the Briefcase

FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

Is Internet Tracking Worth the Headache?

December 29, 2010 No Comments

Advertisers have a major stake in any action that might be taken to curb online tracking. The type of advertising that results from the practice — called “behavioral targeting” — reportedly generates more than $1 billion for the industry each year. But with consumers strongly opposed and regulators considering restrictions that could be a nightmare for the industry, is it worth the trouble?

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