Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Is Mobile BI Worth the Hype?

March 7, 2011 No Comments

There’s something about the phrase “mobile analytics” that holds out visions of empowered business users, but defining the value requires some sincere soul-searching within your own organization. A candid evaluation of your business requirements begins with the question: What does this phrase really mean to you, and are you ready for mobile analytics?

If yours is like the average business, chances are your need for mobile analytics is, frankly, limited. Most companies are toward the wide end of the funnel shown in the graphic below, with many employees using mobile devices for mundane matters like email access (the classic “BlackBerry use case”); perhaps a few of them benefit from high-end functions like alerts, and even fewer from interactive mobile analytics.

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