Inside the Briefcase

The 5 Most Common Application Bottlenecks

The 5 Most Common Application Bottlenecks

Application bottlenecks can lead an otherwise functional computer or...

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

Transformation on a Global Scale

Transformation on a Global Scale

Necessity may be the mother of invention, but it’s...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

Marketers struggle with social CRM

October 14, 2011 No Comments

By Maria Stadtmueller. Over 80% of chief marketing officers say they plan to increase their use of social media over the next three to five years, but only a quarter are currently tracking blogs. However, 42% track third party reviews and 48% keep an eye on consumer reviews to help shape their marketing strategies, according to an IBM study of more than 1,700 CMOs from 64 countries.

Customers are sharing their experiences widely online, giving them more control and influence over brands, says IBM, and this shift in the balance of power away from organisations requires new marketing approaches, tools and skills in order to stay competitive.

Read more…

SOCIAL BUSINESS

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