Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Marketers struggle with social CRM

October 14, 2011 No Comments

By Maria Stadtmueller. Over 80% of chief marketing officers say they plan to increase their use of social media over the next three to five years, but only a quarter are currently tracking blogs. However, 42% track third party reviews and 48% keep an eye on consumer reviews to help shape their marketing strategies, according to an IBM study of more than 1,700 CMOs from 64 countries.

Customers are sharing their experiences widely online, giving them more control and influence over brands, says IBM, and this shift in the balance of power away from organisations requires new marketing approaches, tools and skills in order to stay competitive.

Read more…

SOCIAL BUSINESS

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