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Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Register with code GARTITB and save $350 off the...

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

8,434 adults were surveyed to gauge consumer awareness of...

FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

Marketers struggle with social CRM

October 14, 2011 No Comments

By Maria Stadtmueller. Over 80% of chief marketing officers say they plan to increase their use of social media over the next three to five years, but only a quarter are currently tracking blogs. However, 42% track third party reviews and 48% keep an eye on consumer reviews to help shape their marketing strategies, according to an IBM study of more than 1,700 CMOs from 64 countries.

Customers are sharing their experiences widely online, giving them more control and influence over brands, says IBM, and this shift in the balance of power away from organisations requires new marketing approaches, tools and skills in order to stay competitive.

Read more…

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