Majority of Millennials ‘Like’ a Facebook Fan Page but Never Return

Millennials, those folks who are currently between the ages of 18 and 29, are the core of Facebook’s audience. They were born into the social media era and as such, have become accustomed to checking Facebook for everything from world news to what their friends are up to. But where do they stand with Facebook brand pages, you ask?

Keep on reading, because I’ve got the answer courtesy of Dr. Tina McCorkindale, an assistant professor in Appalachian State University’s Department of Communication. Dr. McCorkindale and two of her colleagues conducted a survey of 414 Millennials and found out something you won’t want to hear.

75% said they had “liked” a profit or non-profit organization on Facebook, (wait for it. . . . ) but 69% said that once they “liked” the organization, they rarely or never returned to the fan page.

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