MobileDevHQ’s Ian Sefferman: So You Built an App – Now What?January 21, 2013 No Comments
You could call Ian Sefferman’s initial rise to CEO of MobileDevHQ a bootstrap career move. Seeing the rapid growth of consumer interest in mobile apps, he jumped into an infant industry to learn what would push it forward. His interests fell on a gaping opportunity.
He focused not on business as a fledgling mobile applications developer. Instead, he settled on how to help app developers become more successful. Along the way he grew a technology he calls “app store optimization,” or ASO.
APPLICATION INTEGRATION, MOBILE