New Social Depth Platform from Livefyre Gives Brands Unlimited Access to User-Generated Content

SOURCE: Livefyre

Content curation and digital engagement company, Livefyre, today announced the release of Livefyre Engagement Cloud, an end-to-end enterprise social depth platform.

The Livefyre Engagement Cloud enables brands and digital publishers to collect user-generated content (UGC) from across the web and publish the content quickly to develop authentic customer experiences. The new platform includes a “Social Library” tool, which empowers brands and publishers to collect, tag and store current and historical social content — such as tweets, Facebook posts and Instagram posts — for future use.

The Livefyre Engagement Cloud provides a single, unified platform to easily turn user-generated content into convincing digital marketing collateral that engages consumers with the voice they trust most: their own.

Social Depth and the Changing User Engagement Landscape

Today’s consumer-centric marketing environment is characterized by choice. As forms of communicating with consumers, such as social media platforms and branded websites, proliferate, consumers are given increasing freedom to choose which brands they follow and how they receive advertisements. The Livefyre Engagement Cloud enables brands and digital publishers to organize user-generated content into valuable marketing assets in one place. This makes it easier for consumers to trust and follow those brands and publishers, not just for one campaign, but for the lifetime of the customer relationship.

Forrester Research defines social depth platforms as “technologies that add social content and interactions to branded websites to drive exploration of products and services.” Social depth platforms, like the Livefyre Engagement Cloud, are increasingly important in a world where millennials require authenticity of the brands they follow, and trust recommendations from friends, family and experts over advertisements and traditional marketing campaigns.

Social content gives brands and publishers the ability to create unique experiences on their owned properties. The Livefyre Engagement Cloud makes the process of building robust customer communities and experiences effortless, which is why Livefyre recently integrated its leading social depth functionality into Adobe Experience Manager and the Salesforce Community Cloud.

Leveraging User-Generated Content to Drive Engagement

With the Livefyre Engagement Cloud, brands and publishers can manage all aspects of large volumes of user-generated content. The Social Library is a new platform feature that simplifies content management by enabling real-time access to historical and current social content. Unlike other platforms, the Livefyre Engagement Cloud empowers brands and publishers to effortlessly locate, collect, tag and store the best user-generated content from across the social sphere for archiving and future use.

The Social Library also allows brands and publishers to find, organize and request rights. The Social Library Image Classifier app automatically recognizes objects in photos, applies tags as metadata and builds a visual library for use in marketing campaigns and in populating owned property.

The Livefyre Engagement Cloud requires little IT intervention; seamlessly integrates with existing technology infrastructures, including website analytics tools; and offers more than 40 APIs to enable customizable experiences. The social depth platform incorporates a number of features, including:

– Social Library: first of its kind feature that finds a brand’s future content by trawling the web for user-generated content for and about brands

– Social Hub Templates: Easily creates, customizes and launches experiences that align with the experience the brand wishes to create

– App Publisher: Creates, configures and updates website experiences without requiring a single line of code

– SocialSync: Automatically captures reactions to a brand’s Twitter and Facebook content, perpetuating the conversation and facilitating audience participation

– User Permissions: Assigns specific roles to specific users, while maintaining control of every aspect of user-generated content collection and publication

– ModQ: Allows brands to establish specific content rules based on community guidelines, and facilitates reviews only of content that follows those rules

– Comments, Chat and Reviews: Integrates with existing profile systems, keeping brands’ consumer audiences engaged on proprietary websites rather than off-site networks