Inside the Briefcase
OMNICHANNEL BEST PRACTICES
May 10, 2016 No CommentsOmnichannel Commerce: What Is It and Why Is It Important?
From the customer’s perspective, omnichannel ecommerce means having the flexibility to shop and purchase via any mix of channels—in person/direct, online, or call center— and fulfill the order in any way (such as pickup in store, ship from one store for pickup in another, ship direct to any location from any location—including stores—warehouses, and distribution centers).
Omnichannel enterprises allows customers to choose how and where they want to engage in the process, whether via website, mobile app, social site, kiosk, store, or catalog.
