Oracle Continues Getting Social

June 11, 2012 No Comments

SOURCE: Deal Journal

Oracle added to its growing portfolio of social-media software Tuesday by agreeing to buy Collective Intellect, a maker of analytics tools that monitor consumers’ activity across social media.

The purchase comes less than two weeks after the technology giant bought Vitrue, which helps marketers publish and monitor social-media content. The company didn’t disclose financial terms for either deal.

Click here to read more of this blog post by Drew FitzGerald

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