Pegasystems Enhances Real-Time Decision Management SolutionNovember 5, 2010 No Comments
Pegasystems (NASDAQ: PEGA), the leader in business process management (BPM) and a leading provider of customer relationship management (CRM) solutions, today announced the latest release of its Chordiant Decision Manager (CDM) offering. Pegasystems’ CDM suite of predictive decisioning technology empowers companies to become more agile and responsive to customer needs, by delivering next-best action and intent-driven interactions across all channels, enabling organizations to significantly increase revenue by providing the right offer to their customers at the right time.
CDM guides customer interactions with real-time recommendations that take into consideration the customer’s history, uniqueness and likely behaviors. Through its adaptive decisioning capabilities, CDM enables businesses to more accurately predict, adapt, and respond to customer behavior and unique needs. This ensures that activities like retention and up-sell/cross-sell offers become a solution-driven interaction that ensure the appropriate balance between the customers expected experience and an organization’s business and customer lifetime value objectives.
Pegasystems’ new release of CDM features enhanced decisioning capabilities and improved ease of use and these key innovations:
- Intelligence –Adaptive decisioning capabilities enable the system to automatically monitor and continuously align the offers presented to the customers’ intent throughout every interaction, providing further revenue opportunities for organizations. Enhancements to this solution component now give consideration to dynamic data created throughout the execution of each customer strategy, improving and accelerating the self-learning capabilities of the system.
- Scalability – CDM has been proven in some of the world’s largest organizations to automate key business decisions. This latest version of CDM takes advantage of recent advancements in technology to improve performance by up to 60%. The system is now capable of adjusting to more real-time inputs and delivering more propositions faster than ever before.
- Usability – Enhanced configuration capabilities enable business users to more easily create and modify their customer strategies.