RIM Blazes Into Smartphone Market With New Torches, New Bolds

August 5, 2011 No Comments

With five new smartphones debuting at once, it may seem as though RIM is throwing everything at the wall to see what will stick — but one thing it’s already stuck on is a couple of old names: “Torch” and “Bold.” That seems a risky strategy for a company that’s been lagging seriously behind the leaders in the smartphone market. Still, the phones have new functionality and a new OS, and early reactions seem positive.

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