Salesforce.com Gears Up for a Social, Transparent World
May 3, 2011 No CommentsCompanies can use social media to put out fires, but they can also be proactive by making social part of the customer service process, noted Fergus Griffin, vice president of product marketing at Salesforce.com. Social CRM can improve customer service by turning problems and issues into success stories, and allow customer service to become more integrated with the sales and marketing process.