Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Salesforce Wraps Up Radian Deal

May 4, 2011 No Comments

Salesforce.com Inc. (CRMAnalyst Report) announced that it completed the acquisition of social media monitoring tool provider Radian6, for roughly $340.0 million. The total purchase consideration includes $246.0 million in cash, $50.0 million in stock, as well as an additional $10 million in stock and $4 million in cash, which will be issued to the founders of Radian6, subject to vesting conditions over two years.

The enterprise social software market is expected to grow at a 5-year CAGR of more than 50%. Social media is now a global phenomenon, making its mark in every sphere and segment through brands such as Facebook (with over 500 million users), Twitter (more than 175 million users) and LinkedIn (over 100 million users). Consequently, the market for information, knowledge and networking management tools for social media is booming.

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