SAP unveils Sales OnDemand social CRM tool

March 1, 2011 No Comments


SAP has previewed Sales OnDemand, the newest on-demand addition to its existing cloud business suite, designed to offer innovative CRM functionality which could help boost user productivity.

The Sales OnDemand software is part of a range of applications that SAP and its partners have been showing off at CeBIT that will extend the capabilities of its on-premise offerings.

Sales OnDemand will be marketed to SAP customers already using the Business ByDesign base platform, and to attract new customers such as subsidiaries of large corporations.

The product was hailed by Peter Lorenz, executive vice president of OnDemand and SME at SAP, as “Facebook and Twitter for the enterprise sales force”.

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