Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Skewering Social CRM?

March 23, 2011 No Comments

Earlier in the week I attended an event in Madrid where fellow ZDNet’er Paul Greenberg and independent analyst Esteban Kolsky discussed business responses to the notion of the social customer. My motivation was to hear first hand from subject matter experts I respect even though I have problems with the term ’social anything.’

As part of the seminar, Paul noted the results of a recent IBM survey and upon which Mitch Lieberman provides a useful analysis entitled The Perception Gap in Social. To quote Mitch:

Customers do not want a relationship with your business, they want the benefits a relationship can offer to them.

That will come as a shock to many people but is borne out by the survey results.

Read more of Dennis Howlett’s blog post

Blogs, Featured Blogs

Leave a Reply

(required)

(required)


ADVERTISEMENT

Gartner Infrastructure


Gartner Application Strategies


IBC 2017

ITBriefcase Comparison Report