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IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

Skewering Social CRM?

March 23, 2011 No Comments

Earlier in the week I attended an event in Madrid where fellow ZDNet’er Paul Greenberg and independent analyst Esteban Kolsky discussed business responses to the notion of the social customer. My motivation was to hear first hand from subject matter experts I respect even though I have problems with the term ’social anything.’

As part of the seminar, Paul noted the results of a recent IBM survey and upon which Mitch Lieberman provides a useful analysis entitled The Perception Gap in Social. To quote Mitch:

Customers do not want a relationship with your business, they want the benefits a relationship can offer to them.

That will come as a shock to many people but is borne out by the survey results.

Read more of Dennis Howlett’s blog post

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