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Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

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Still keeping your hybrid power systems indoors? It’s time for change.

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As the Network Changes, Engineers Are Embracing the DevOps Model

As the Network Changes, Engineers Are Embracing the DevOps Model

Businesses that have embraced digital transformation with a clear...

The 5 Most Common Application Bottlenecks

The 5 Most Common Application Bottlenecks

Application bottlenecks can lead an otherwise functional computer or...

Social CRM Charting $1B Course for 2012

August 30, 2011 No Comments

SOURCE: eWeek.com

Jive Software, Oracle (NASDAQ:ORCL), Salesforce.com (NASDAQ:SFDC) and more than 100 other enterprise software companies are fueling growth in the social customer relationship management market, which is expected to top $1 billion through 2012.

That’s up from Gartner’s social CRM projection of $820 million through 2011, up from $625 million in 2010. Social CRM, also called social media monitoring, allows companies to gauge what  users, rivals and others are saying about them on social networks such as Facebook, LinkedIn, Twitter and Google+. This sentiment analysis helps companies improve their customer service, as well as their brand positioning online.

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