Inside the Briefcase

The 5 Most Common Application Bottlenecks

The 5 Most Common Application Bottlenecks

Application bottlenecks can lead an otherwise functional computer or...

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

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Transformation on a Global Scale

Necessity may be the mother of invention, but it’s...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

Social CRM Charting $1B Course for 2012

August 30, 2011 No Comments

SOURCE: eWeek.com

Jive Software, Oracle (NASDAQ:ORCL), Salesforce.com (NASDAQ:SFDC) and more than 100 other enterprise software companies are fueling growth in the social customer relationship management market, which is expected to top $1 billion through 2012.

That’s up from Gartner’s social CRM projection of $820 million through 2011, up from $625 million in 2010. Social CRM, also called social media monitoring, allows companies to gauge what  users, rivals and others are saying about them on social networks such as Facebook, LinkedIn, Twitter and Google+. This sentiment analysis helps companies improve their customer service, as well as their brand positioning online.

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