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Ironclad SaaS Security for Cloud-Forward Enterprises

Ironclad SaaS Security for Cloud-Forward Enterprises

The 2015 Anthem data breach was the result of...

The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media...

Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Register with code GARTITB and save $350 off the...

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

8,434 adults were surveyed to gauge consumer awareness of...

FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Social CRM Charting $1B Course for 2012

August 30, 2011 No Comments

SOURCE: eWeek.com

Jive Software, Oracle (NASDAQ:ORCL), Salesforce.com (NASDAQ:SFDC) and more than 100 other enterprise software companies are fueling growth in the social customer relationship management market, which is expected to top $1 billion through 2012.

That’s up from Gartner’s social CRM projection of $820 million through 2011, up from $625 million in 2010. Social CRM, also called social media monitoring, allows companies to gauge what  users, rivals and others are saying about them on social networks such as Facebook, LinkedIn, Twitter and Google+. This sentiment analysis helps companies improve their customer service, as well as their brand positioning online.

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