Sonic Automotive Deploys Sales Management iPad App Built on MicroStrategy Mobile

August 9, 2011 No Comments

SOURCE: PR Newswire

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Sonic Automotive, Inc. (NYSE: SAH), a Fortune 500 company and one of the nation’s largest automotive retailers, has built and deployed a new Mobile Reporting App for the iPad and iPhone, using MicroStrategy Mobile.

Sonic corporate executives and regional teams utilize the new mobile app to access operational, financial, and market information for their dealerships.  The app currently provides a scorecard for each dealership with insight into sales effectiveness and key operating metrics.  In addition, the app is used to analyze daily operating results and month-to-date financial results.

“Mobility and business intelligence are two of our top strategic priorities,” said Heath Byrd, VP and CIO at Sonic Automotive.  “Our executive and regional leadership teams live on the road, traveling from dealership to dealership.  This app allows them to stay connected to the data they need to run the business.”

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