Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Thoughts on Paul Greenberg’s CRM 2011 Watchlist

January 17, 2011 No Comments

CRM and social CRM expert Paul Greenberg finished posting his CRM 2011 Watchlist series this week. It’s six parts totaling more than 35,000 words. It’s a much more detailed and comprehensive view of the CRM space than you would expect from a Magic Quadrant or Wave report, and it’s completely free. Greenberg covers both vendors and consulting companies. It’s less formal than the Magic Quadrant and Greenberg does a lot of shooting from the hip.

Greenberg used the following subjective criteria to rank the companies: financial performance; management; state of technology products; partnerships/alliances; mission/vision; market presence/impact; thought leadership and corporate culture. Greenberg didn’t rank the winners in any particular order, but he did reveal which vendor scored the highest. The answer probably won’t surprise you.

Click here to read more of Klint Finley’s review

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