Thoughts on Paul Greenberg’s CRM 2011 Watchlist

CRM and social CRM expert Paul Greenberg finished posting his CRM 2011 Watchlist series this week. It’s six parts totaling more than 35,000 words. It’s a much more detailed and comprehensive view of the CRM space than you would expect from a Magic Quadrant or Wave report, and it’s completely free. Greenberg covers both vendors and consulting companies. It’s less formal than the Magic Quadrant and Greenberg does a lot of shooting from the hip.

Greenberg used the following subjective criteria to rank the companies: financial performance; management; state of technology products; partnerships/alliances; mission/vision; market presence/impact; thought leadership and corporate culture. Greenberg didn’t rank the winners in any particular order, but he did reveal which vendor scored the highest. The answer probably won’t surprise you.

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