Inside the Briefcase

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

Thoughts on Paul Greenberg’s CRM 2011 Watchlist

January 17, 2011 No Comments

CRM and social CRM expert Paul Greenberg finished posting his CRM 2011 Watchlist series this week. It’s six parts totaling more than 35,000 words. It’s a much more detailed and comprehensive view of the CRM space than you would expect from a Magic Quadrant or Wave report, and it’s completely free. Greenberg covers both vendors and consulting companies. It’s less formal than the Magic Quadrant and Greenberg does a lot of shooting from the hip.

Greenberg used the following subjective criteria to rank the companies: financial performance; management; state of technology products; partnerships/alliances; mission/vision; market presence/impact; thought leadership and corporate culture. Greenberg didn’t rank the winners in any particular order, but he did reveal which vendor scored the highest. The answer probably won’t surprise you.

Click here to read more of Klint Finley’s review

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