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November 10, 2010 No Comments

SOURCE:  Aberdeen Group

In the newly released report, BI for the SMB 2010: Unlocking Hidden Business Insight to Drive Profit, Aberdeen Group, a Harte-Hanks Company  found that SMBs are leveraging Business Intelligence (BI) to arm more business users with insight and drive double-digit improvement in profit and cash flow. The research discovered that leading SMBs were able to deliver business answers to 78% of their user base in a “self-service” capacity, facilitating a higher BI adoption rate and ultimately promoting a 39% improvement in sales pipeline efficiency.

Businesses of all sizes are continually challenged by growing data volume and complexity, as well as an increasing need to provide faster and more relevant access to that data. In the face of these two challenges, companies turn to BI technologies to grant access to a greater portion of their growing data in a way that allows for more meaningful analysis of their particular business function. SMB organizations (defined in this context as companies with fewer than 1,000 employees) are now seeing a greater need and desire to apply analytical methodology to their growing data through the use of BI technology.

“Research shows that driving performance improvement with BI is largely dependent upon an efficient collaboration between IT and business,” said Michael Lock, senior research analyst, Aberdeen. “When the business users are able to create their own views of the data and measure the things that truly drive their business, and the IT group focuses on providing access to more data and strengthening the overall data infrastructure, SMBs are in a position to derive the maximum value from BI.”

A complimentary copy of this report is made available due in part by the following underwriters: Birst, SAP, SAS, and Talend. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp\?spid=30410182&cid=6671&camp=2.

Visit Aberdeen.com for additional access to complimentary Business Intelligence Research.

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