Inside the Briefcase

The 5 Most Common Application Bottlenecks

The 5 Most Common Application Bottlenecks

Application bottlenecks can lead an otherwise functional computer or...

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

Transformation on a Global Scale

Transformation on a Global Scale

Necessity may be the mother of invention, but it’s...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

VIDEO: Gamification: Using Fun and Engagement to Build Great Software

December 18, 2012 No Comments

Presenter: Gabe Zichermann, CEO of Gamification Co and Dopamine Inc.

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Gamification is transforming business and technology. As developers and business leaders master the power of game mechanics like points, badges, levels, challenges and rewards, they are increasing consumer and enterprise engagement in unprecedented ways. As developers and architects, harnessing the power of gamification can make the difference between good and great user experiences.In this open-source focused session, author & industry expert Gabe Zichermann will present the key patterns and pitfalls of gamification, providing a technology and strategy-focused session that covers the most critical things you need to know about this trend.

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