What Big Data Means for the Future of Self-service Business Intelligence

SOURCE: Information Management

In today’s fast-paced, consumer-driven world, major corporations, like Visa, MasterCard, Facebook and Google, are turning to big data technologies, such as Hadoop, to analyze the massive amounts of business transaction and application data.

In addition, the financial markets of the world’s trading centers are starting to tackle advanced analytics on billions of dollars of trade value on a daily basis, leveraging the scalable architectures now provided by the latest technology. When you combine these two trends, it’s easy to see why the hype surrounding big data seems to grow exponentially.

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