Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Worldwide Enterprise Social Software Forecast to Grow to $4.5 billion by 2016, According to IDC

July 27, 2012 No Comments

Source: IDC

FRAMINGHAM, Mass., June 27, 2012 – New research from International Data Corporation (IDC) shows that enterprise social software adoption will accelerate rapidly with continued strong growth through 2016. IDC expects worldwide enterprise social software applications revenue to grow from $0.8 billion in 2011 to $4.5 billion in 2016, representing an impressive compound annual growth rate (CAGR) of 42.4%.

“It is critical for social software solutions to keep up with the pace of change to meet emerging business needs,” said Michael Fauscette, group vice president for IDC’s Software Business Solutions Group. “IDC expects acquisition activity to continue apace and that social solutions will rapidly evolve and converge around business critical workflow. Vendors should change with these trends, and users should act in anticipation of them.”

As new features are being defined and incorporated to meet emerging business needs, IDC expects social software to encroach and possibly replace other collaborative applications throughout the forecast period. From a regional perspective, growth in enterprise social software in the Americas will be aggressive, with all regions expected to grow fairly well. The Americas represent a disproportionately high share of revenue early in the forecast period, as the EMEA and APJ regions can expect a longer timeframe for change.

“Companies will increasingly want to integrate and even embed social software into all enterprise applications, so it is essential for vendors to provide open APIs and capabilities to put social software into the enterprise workflow,” added Fauscette.

The IDC study, Worldwide Enterprise Social Software 2012-2016 Forecast (IDC #235471) provides a sizing of the enterprise social software market in 2011 and the 2012–2016 market forecast. Historical and forecast revenue data is shown for the total worldwide market and by geographic region.


SOCIAL BUSINESS

Leave a Reply

(required)

(required)


ADVERTISEMENT

IBC 2017

ITBriefcase Comparison Report