Inside the Briefcase

Briefcase Highlights

Featured Articles

The Value of Recruitment Outsourcing

March 23, 2017 No Comments

Whether you’re growing a business or just trying to replace workers who have left the company for one reason or another, it’s crucial to bring on the right people. Unfortunately, doing so can cost a company quite a bit in time and resources—two things that aren’t always readily available. To ease the burden, many companies are turning to third-party recruitment firms, which specialize in onboarding new employees for companies.

Featured Articles

The Future of IT Troubleshooting

March 21, 2017 No Comments

A common approach to addressing any number of performance issues in IT environments is to throw a bunch of potential solutions at the wall and see what sticks. However, IT environments are becoming increasingly complex and varied, making the dart-on-the-wall strategy even less effective than it already was. As such, here I will cover what IT troubleshooting should look like in the hybrid IT world we now find ourselves in, and will continue to be encompassed by into the future.

Breaking an IT Procurement Myth: Utilizing the Online E-Auction for IT Accessories

March 21, 2017 No Comments

It is at first hard to understand why more and more companies do not rely on the reverse e-auction process to source IT accessories. However, upon closer examination, it is revealed that there are several myths pertaining to e-auctions that prohibit companies from truly understanding and employing this method. First, the online reverse e-auction process is commonly believed to be long, arduous, and complicated as compared to the traditional request for proposal (RFP) method. Second, the trustworthiness of the process is often called into question, with detractors claiming that it does not sustain savings.

Featured Articles

Defining a Service Catalogue and Tips to Help You Improve It

March 13, 2017 No Comments

A service catalogue is exactly what you might expect: an online portal that an organization uses to list is collection of services it provides and a display window of said services. For the user (an employee, for example) the service catalogue provides a concise, yet detailed services overview; terms and conditions of services offered, the ability to track and trace services; and frequently asked questions about the services. For the organizations, the service catalogue clarifies service clarity; manages user expectations; markets the organization’s services to users; and justifies their existence.

Featured Articles

Reasons Why You Should Consider a Career in e-Commerce

March 7, 2017 No Comments

The e-Commerce business is piping hot at the moment and everybody wants in: investors, retailers, and of course, job seekers.  The e-Commerce sector also has tons of great job opportunities that shouldn’t be overlooked. Here are a few reasons why everybody with an AACSB online MBA should consider a career in e-Commerce.

Featured Articles

Cloud Connected Cars and Your Safety

March 6, 2017 No Comments

As vehicles become more advanced, a lot of people are hoping that there will be large improvements in driver safety. One of the riskiest things that many people do regularly is driving their automobile. Each year, 30,800 people die because of a car crashes. This massive carnage is something that every driver risks whenever they turn the key. Thankfully, some clever manufacturers like Tesla and Google are thinking differently.

Featured Articles

3 Essential Tools for Online Students

March 3, 2017 No Comments

In a previous blog, we’ve talked about 3 essential tools for bloggers, particularly about the photography gear you can pick up to improve the photos you post on your blogs. That article received a lot of positive feedback, which is why I’m making another 3-essential-tools post. Since a lot of bloggers are now taking online courses and pursuing a higher degree, I think it is time to take a look at the gadgets that will make the whole online learning experience much more enjoyable. In this part, we’re going to talk about the three essential tools every online student must have.

SEO trends in 2017

March 3, 2017 No Comments

SEO is forever expanding and every year there are new elements to consider. This year is no different and so, two months into 2017, we as a leading B2B SEO agency have outlined the key trends, and what we can start to see more of as the year progresses.

Featured Articles

A Beginner’s Guide to a PIC Microcontroller

March 2, 2017 No Comments

Many people often take for granted the level of time it takes to create everyday appliances, such as cars, household appliances and telephones. However, as any experienced engineer will know, these innovative devices could not possibly work without the use of embedded smart electronics.

Featured Articles

5 Essential Steps to a Successful Digital Transformation

March 2, 2017 No Comments

The digital age is upon us, and companies across the world must be ready if they hope to compete with their forward-thinking counterparts. The next two years may prove critical for various companies in every industry, because the digital revolution is only set to become stronger – and an organization could become as weak as their digital strategy.

Featured Articles

eSource: The Next Emerging Category of Software

March 1, 2017 No Comments

eSource is the next emerging category of software; it’s the “last mile” of clinical research, where paper-based data capture can be replaced with a digital system. The Pharmaceutical industry is actively looking for a solution, and the FDA is encouraging  an electronic solution. It recently issued guidelines to encourage integration between EMR systems and EDC systems.

Featured Articles


March 1, 2017 No Comments

Android TV? Is that a thing? Wait, is it for real? Yes it is! Yes, you should know about it, and yes, it is the next big thing to come into our homes! So, what is all the buzz about? We bring to you the complete ‘need-to-know’ about the android TV! In the year 2010, Google launched a Google TV, an interactive television set for its users, to take smarting the technology to another level, which has now been replaced by Android TV in 2014.

Featured Articles

10 Ways to Prepare To Run Your Business at Home

February 27, 2017 No Comments

More people are starting business out of their home, which makes it convenient to increase your productivity and avoid having a commute. Many homes feature offices, which creates a private and quiet place to work in that is separate from the rest of the property. To ensure that you’re prepared to run a business out of your home, there are a few important steps to take.

Featured Articles

How To Turn Your Smartphone Into The Ultimate Portable Storage Device

February 27, 2017 No Comments

Do you remember those little USB memory sticks you would carry around with you? At one point in time, there was no denying they were the ultimate portable storage solution. Suddenly they were rendered useless thanks to the smartphone and it’s only improved over the last few years. Unfortunately, I don’t think the majority of people are using their smartphone to its maximum potential when it comes to data storage. It could easily be fixed if they followed a few tips, so let’s take a quick look at the main ones you should use.

How to Create a Strong Brand Through Web Design

February 23, 2017 No Comments

Your website is one of the first things that people will see when they research your brand. With this shift in consumer focus towards the internet, entrepreneurs have gained the power to reinforce their brand through their web design.

Featured Articles

Upgrade Your Skills Anytime, Anyplace, With Online Learning Platforms

February 22, 2017 No Comments

It’s considered essential for today’s employees and job seekers to keep their skill sets current and to possess a broad range of talents if they want to be able to pick and choose the best jobs.

Featured Articles

The Ins and Outs of Technology Integration and How to Incorporate it into the ESL Classroom

February 21, 2017 No Comments

The typical classroom of today is nothing like it was 5 years ago. The mobile revolution has swept through learning institutions. A while back, a computer lab was enough for learning institutions as far as technology was concerned.

Featured Articles

Coming Soon Pages: Web Design Guidelines for Success

February 20, 2017 No Comments

Many people are entertaining a misconception that it is necessary to have a fully-complete website for initiating lead-building and also for promoting their business actively. In reality, however, you could be generating a tremendous amount of buzz regarding your client’s website and business with an effective and smart coming soon page. What is the perfect mix of elements in the coming soon pages that would put your client’s website on the road towards inevitable success? Here are a few guidelines to jump start the process of your client’s web success even when the website is still under construction.

Featured Articles

Featured Tech Article: Preemptive Transformation at Western Union

February 16, 2017 No Comments

Western Union has always been on the forefront of technological innovation. The company launched in 1851 with the invention of the telegraph. Now, 165 years later, we are digitally transforming ourselves and devising new and easier ways for our customers to move money around the world.

Is Slack facing new competition, or old?

February 15, 2017 No Comments

In an exclusive with MSPowerUser recently, Microsoft unveiled the company’s latest project: Skype Teams. According to the article: Skype Teams is going to be Microsoft’s take on messaging apps for teams. Skype Teams will include a lot of similar features, which you’ll find on Slack. For example, Skype Teams will allow you to chat in different groups within a team, also known as “channels”. Additionally, users will be able to talk to each other via Direct Messages on Skype Teams. Though not even six months since unveiling long-awaited SharePoint mobile apps, it’s unsurprising that Microsoft is investing in other areas of their suite of productivity tools. Like SharePoint, Skype has been an essential, if not outdated, enterprise tool for years. After all, Microsoft was the first to innovate in the productivity space. But, as it always seems to do, the pace of innovation in this space has accelerated in the last several years, leaving Microsoft working to catch up. But don’t count them out just yet. Despite a rumored failed attempt to acquire Slack earlier this year, Microsoft has the resources to compete in the rapidly changing market landscape. In addition to a string of strategic acquisitions, including LinkedIn earlier this summer, the company’s given its tried-and-true platforms an infusion of new life that have allowed the company to compete in the cloud while maintaining its stronghold on the desktop market. In fact, while 93% of enterprise employees are still using Microsoft Office on premise, Office 365 continues to pick up traction with 87% of enterprises now using the cloud platform. While Microsoft may seem like Goliath to Slack’s David, the company is proving that it’s still agile. Take LinkedIn CEO Jeff Weiner’s comment on why LinkedIn sold to Microsoft: Long before Satya and I first sat down to talk about how we could work together, I had publicly shared my thoughts on how impressive his efforts were to rapidly transition Microsoft’s strategy and culture. After all, it’s extremely rare to see a company of that scope and scale move so quickly to make fundamental changes. The Microsoft that has evolved under Satya’s leadership is a more agile, innovative, open and purpose-driven company. The bottom line is that productivity tools are gaining traction in the enterprise. In today’s workplace employees are driving purchasing decisions. This is why we’ve seen an influx of new productivity tools hitting the market in the last several years. It’s also why we’re now seeing the incumbents like Microsoft make strategic investments in these technologies. One thing is clear: we’ll all benefit from this new (and old) competition.

Featured Articles

Shared Service Management at the Heart of a Customer-Centric Organization

February 14, 2017 No Comments

A customer-centric organization exists because of two major reasons: Keeping your customer in mind when implementing services and when improving your services. The most important factor here is that you should try to take the customer-focused perspective when examining services to be offered then making sure the leadership in your department is also customer focused to bring those services to the actual customer.

Featured Articles

A Modern Day Love Story: Security and DevOps

February 13, 2017 No Comments

It’s a tale as old as time, the last person you ever thought you would love becomes the one person you can’t live without. Enter – software security and developer teams, did you see that one coming? While these teams may not always see eye to eye, one cannot succeed without support from the other.

Secrets to Social Media Marketing You Wish You Knew Before

February 10, 2017 No Comments

Did you know that over 300,000 tweets are sent out every minute? If you own a business, you are aware that there is a lot of competition in your industry. You must have strategies in place that are strong enough to ensure your business can be seen in a sea of other businesses who offer the same or similar products and services.

Washington DC Global Lead in Autonomous Vehicle Infrastructure

February 9, 2017 No Comments

Ten global cities, including Washington D.C., are participating in an initiative by Bloomberg Philanthropies and the Aspen Institute Center for Urban Innovation to bring leading global mayors together for preparation and planning for the advent of autonomous vehicles in their cities. The global cities participating in the Bloomberg-Aspen initiative are: Austin, USA; Buenos Aires, Argentina; Los Angeles, USA; Nashville, USA; Helsinki, Finland; Paris, France; London, England; Tel Aviv, Israel; Sao Paulo, Brazil; and Washington DC, USA.

Featured Articles

10 Online Website Accessibility Tools that You Cannot Ignore

February 1, 2017 No Comments

Online Accessibility Tests are among the most care-free means to evaluate your website anytime through the internet. The reason why these tools are popular among the ecommerce community is because website accessibility is closely interlinked with site usability. If a website fails to produce optimum results in website accessibility test, then it will directly affect the conversions the store gets. In short, Accessibility and Usability go hand in hand. Finding the right tools to evaluate your website against accepted guidelines is not all too easy.

Featured Articles, News

How to Use Conversational Commerce in Your Business

January 30, 2017 No Comments

Shopping online is easily one of the most popular methods of buying products today. In fact, about 70 percent of U.S. adults shop online monthly according to Mintel. But even with personalized content recommendations, personal shoppers, and a host of other technological improvements, online shopping can still feel very impersonal.  Many millennial customers value the experience as much as they do the price, and brands that are focused on the experience have found a new tools that help them create a personal relationship with their customers at scale.

Featured Articles

Bringing Artificial Intelligence to Life: The Technical Lifecycle

January 27, 2017 No Comments

In the wake of an increasingly digital economy, businesses are racing to build operational knowledge around the vast sums of data they produce each day. And with data now at the center of almost every business function, developing practices for working with data is critical regardless of your company’s size or industry.

Featured Articles

UBER and Self Driving Cars

January 25, 2017 No Comments

In science fiction stories about future society, one of the mainstay tropes is the self driving car. Such books, movies and TV shows let us see corporate movers and shakers making deals, slackers playing video games and harried office workers putting the finishing touches on a project – all while the vehicle gets them safely and efficiently to where they are headed.

Featured Articles

Software Outsourcing: Why to Give It a Try!

January 24, 2017 No Comments

Outsourcing is a great way sought by many business organizations to cut their cost and save time in completing a particular task. And with the internet being a major platform for today’s work patterns, outsourcing comes in very handy! When it comes to dealing with the IT and software related tasks, software outsourcing can be the best pick for the companies that are not generally involved in the IT work.

Featured Articles

Developing a PR Strategy for Your SaaS Product Launch

January 23, 2017 No Comments

For most IT companies, launching a new software-as-a-service product is a time of excitement and high hopes. It’s also a time for assessment, establishing goals, and strategy. When it comes to generating PR buzz, it takes some informed planning. Several factors can make your product launch PR more effective.

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